Last Updated on July 23, 2020 by Lee Meier
First things first. Do you need an eBay Store in order to sell on eBay? The answer is no.
You do not have to have a store in order to sell on eBay. Put another way, if you don’t have a store you can still sell! You will even get 50 listings (auction and fixed price together) with zero insertion fees. If you go over that, it is just $0.35 per listing for most categories.
If you are new to eBay, be sure to check out this article: How To Sell On eBay In 8 Easy Steps.
Now that we’ve got that out of the way, there are a lot of perks with having a store. I’ve come up with 10 reasons to open an eBay store. (And no, I don’t get anything for promoting eBay or for having you sign up).
So here are 10 reasons to open an eBay store:
1) More free listings.
When you have an eBay store subscription, you will get more listings with zero insertion fees. If you are wondering what insertion fees are, you can read more about it (and other fees) here in How To Sell On eBay in 8 Easy Steps.
Here is the amount you will get with each store subscription level:
While free listings are great, you will need to do the math if it is worth it to pay for a store subscription. Here are the costs associated with the first two types of stores, starter and basic. The starter store subscription starts at just $4.95 per month with an annual subscription.
With a little math and remembering insertion fees after using your 50 free zero insertion fees (without a store) are $0.35, you would be better off financially with a store at 67 listings per month. In other words, if you list 67 items, it would be cheaper with a store (looking just at the store fee). And remember, fixed-price listings renew every month, so insertion fees occur monthly, not just at the time you first list an item.
2) Lower Final Value Fees.
Final value fees are the fees that are charged when an item sells. When you have a store, the fees are just slightly lower than not having a store. So unless you are doing a huge volume of sales, this shouldn’t be your only reason for subscribing.
In most categories, the final value fee drops from 10% to 9.15%. To put it in perspective, that’s a savings of only $0.85 on every hundred dollars of sales.
Again, applying a little math, to pay for the $4.95 Starter Store Subscription, you would need to do around $580 in sales a month to make a store worth it.
This ignores insertion fees from Reason #1. You will need to look at both to decide if a store is financially right for you.
Finances aside, there are 8 more reasons to open an eBay store….
3) Increase Your Ranking in Search Results.
Setting finances aside, this is THE most important reason to open an eBay store. When you have a store subscription, your listings will rank at the top in search results.
There are several other ways to increase your ranking in search results, but having a store is probably the biggest factor.
Ranking high in the search results will get more eyes on your items, which means more potential buyers. Which in turn will help your item be found and sell better/faster.
You can read more here about other ways to increase your ranking in search results:
4) Manage Inventory With Seller Hub
This is another big reason you may want to consider having an eBay store subscription.
If you have more than a few items it can be cumbersome to make modifications to each listing.
Let’s say you want to change what you are charging for shipping, or maybe you want to change or add a shipping method, modify your handling time, or pricing. Or maybe you want to make some quick tweaks to your titles.
Without Seller Hub, you would need to open and edit each listing one at a time. That can be very time consuming and cumbersome if you have many listings.
With Seller Hub, changes like this can be done in bulk. No editing listings one at a time. A click of a button and you can modify all selected listings at once!
5) Business Policies
When you have a store, you can easily create what are called “Business Policies.” These policies cover how you will handle:
- Payments from customers
The beauty of having a store is being able to set up your policies ahead of time before you go to list. Once you are listing items, you just choose the name of the policy you want to use, and voila! All your settings are there.
Here’s an example for shipping:
Let’s say you want to provide your buyer with multiple options for shipping speed/price. You want to include options for USPS First Class, USPS Priority, and Overnight. You also want to provide international shiping through the Global Shipping Program as well as eBay International Standard Delivery. That would make 5 different shipping methods. Without a store (and access to business policies) you would need to add all 5 methods every time you go to list just one item.
Using business policies, you would only need to enter the information one time (to create your policy). You might call it something like “5 Methods.” Then, when you are listing, all you need to do is select “5 Methods” (or whatever you named your policy) from a pull-down menu when entering the shipping info. Everything you had entered previously would be automatically pulled in.
It gets even better if you need to change anything. Maybe you want to add an additional method, or maybe get rid of some. All you would need to do is go into your business policies and edit the policy. It would then update all your current listings to reflect the changes you made.
6) Vacation Hold
This is probably one of the best reasons to open an eBay store! So you can easily keep selling even while you are sitting on the beach (or where ever your favorite vacation spot is!)
While store subscriptions come with the option to put your store into vacation mode and include a nice message for your buyers, you will also need to change your handling time if you plan on selling items while you are gone.
You just need to go back into your business policies for shipping and edit your handling time. If you are going to be gone a week, set your handling time for 7 or 10 days to cover yourself.
There is nothing better than being gone on vacation than coming back to hundreds of dollars in sales!
Without a store, there is no vacation hold or business policies. You would need to change the handling time for each item individually. Or if you don’t want to sell while you are gone, you would need to end each listing, then relist when you get back from vacation.
7) Run Sales For Your Store
When you are a store subscriber, you also have access to what is called “Promotions Manager.” This is the tool where you can easily set up promotions (aka “sales”) for your store.
If you are ready to start clearancing items out, you can easily do percentage-off sales (such as 20% off). This is where you could also create a discount for buying multiple items and more.
You can read more about sales here in Running Sales For your eBay Store: Everything You Wanted To Know.
Another reason you may want to open an eBay store is to have access to Terapeak. Okay, maybe you aren’t going to run out and get a store just for this. But it is a really cool perk of having a store.
Terapeak is a research tool that comes with store subscriptions. It is great for pricing items. It allows you to easily look up sold items (up to a year back!). If you are researching sold items in eBay, it only seems to go back 3 months.
You can also use Terapeak to generate graphs of items. The graph will show how items trend seasonally. As well as how the average sale price changes throughout the year.
9) Quarterly Coupon For eBay-Branded Shipping Supplies
Another perk of having a store subscription is the quarterly coupon for eBay-branded shipping supplies. Starter stores do not come with the coupon. But basic stores get $25/quarter. Premium stores get $50/quarter. and Anchor and Enterprise stores get $150/quarter.
I make sure to take advantage of the coupon each quarter. But keep in mind it doesn’t go as far as you would think as the pricing on eBay-branded supplies runs high. For example, I get 400 eBay-branded polymailers for around $60 ($10 after the coupon). I then buy additional through another supplies because they run much cheaper (about $30 for 500).
Having a store allows you to brand your business. You can upload your logo/business name to your storefront.
Your storefront is basically your own unique link to your store where buyers can come to shop. It is: www.ebay.com/str/your-store-name. (Your store name goes at the end).
This is great if you have a very large store or if you sell across multiple platforms and need to keep your look the same.
P.S. Here’s some other things you can check out:
- NEW – Top 20 Sales from 2019!
- Don’t forget to check out my Revenue & Expense Reports where I share my actual income with you!!
- Be sure to check out my How-To’s.
- Read about my crazy goal to pay off more than $100,000 in mortgage debt by reselling thrifted items. Find out how I’m currently doing on meeting that goal.